Client:
Greenback Labs
Industry:
Education and Finance
The Challenge:
Can we make the mechanics behind stock trading fit into a mobile casual game for kids and young adults? Can we make stock trading’s principals easier to understand with a fun and addicting game?
Our Solution:
We worked collaboratively with our client to determine the best mechanics to add to this game in order to make it fit naturally into a casual mobile environment but also convey educational value on what happens in the stock market every day and what you should try to avoid and achieve in that environment. We married game ideas such as collectables and level structures into how the different financial concepts were conveyed, creating a fun experience that our wide testing audience enjoyed quickly and found they had a hard time putting down.
